Great Customer Service Leads to Profit

Yazan: Kay Peck | 23 April 2010 | Comments Off
Categories: Administration, Customers

Ask any store owner and I’ll bet they will tell you that they work hard to insure that their store provides good customer service. That’s as it should be. But here’s the problem: In today’s competitive arena good customer service is simply not enough. It is not a point of differentiation because everybody expects it [...]

Secrets of the Biggest Selling Launch

Yazan: Kay Peck | 16 April 2010 | Comments Off
Categories: Customers, Strategic Marketing

First, I have to admit I am not in the Apple tribe – never owned a Mac and probably never will. As I watched the recent iPad launch, I wondered if it would be successful given our tough economy and a market full of tech gizmos.
As it turns out, Apple announced that on the first [...]

The Two Cent Candy

Yazan: Kay Peck | 27 January 2010 | Comments Off
Categories: Customers

Today, I have to tell you about finding profit from “Two Cent Candy”.
I just read an excerpt from Tom Peters’ new book – The Little Big Things: 163 Ways to Pursue EXCELLENCE – due in stores next week. His books and teachings have changed big business and many ideas that work for corporations can work [...]