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	<title>The Profit Specialist &#187; Customers</title>
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	<description>Maximizing Your Business Income</description>
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		<title>Great Customer Service Leads to Profit</title>
		<link>http://www.profitspecialist.net/great-customer-service-leads-to-profit.html#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
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		<pubDate>Fri, 23 Apr 2010 23:04:14 +0000</pubDate>
		<dc:creator>Kay Peck</dc:creator>
				<category><![CDATA[Administration]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Employees]]></category>
		<category><![CDATA[Meetings]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.profitspecialist.net/?p=212</guid>
		<description><![CDATA[Ask any store owner and I’ll bet they will tell you that they work hard to insure that their store provides good customer service. That’s as it should be. But here’s the problem: In today’s competitive arena good customer service is simply not enough. It is not a point of differentiation because everybody expects it [...]]]></description>
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		<title>Secrets of the Biggest Selling Launch</title>
		<link>http://www.profitspecialist.net/secrets-of-the-biggest-selling-launch.html#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.profitspecialist.net/secrets-of-the-biggest-selling-launch.html#comments</comments>
		<pubDate>Fri, 16 Apr 2010 14:13:55 +0000</pubDate>
		<dc:creator>Kay Peck</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Strategic Marketing]]></category>
		<category><![CDATA[Communicate]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Specialize]]></category>

		<guid isPermaLink="false">http://www.profitspecialist.net/?p=207</guid>
		<description><![CDATA[First, I have to admit I am not in the Apple tribe &#8211; never owned a Mac and probably never will.  As I watched the recent iPad launch, I wondered if it would be successful given our tough economy and a market full of tech gizmos.
As it turns out, Apple announced that on the first [...]]]></description>
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		<item>
		<title>The Two Cent Candy</title>
		<link>http://www.profitspecialist.net/the-two-cent-candy.html#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.profitspecialist.net/the-two-cent-candy.html#comments</comments>
		<pubDate>Wed, 27 Jan 2010 17:31:41 +0000</pubDate>
		<dc:creator>Kay Peck</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Personal Connection]]></category>
		<category><![CDATA[Point of Purchase]]></category>
		<category><![CDATA[Smile]]></category>
		<category><![CDATA[Thank You]]></category>

		<guid isPermaLink="false">http://www.profitspecialist.net/?p=198</guid>
		<description><![CDATA[Today, I have to tell you about finding profit from &#8220;Two Cent Candy&#8221;.
I just read an excerpt from Tom Peters&#8217; new book &#8211; The Little Big Things: 163 Ways to Pursue EXCELLENCE &#8211; due in stores next week. His books and teachings have changed big business and many ideas that work for corporations can work [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The &#8220;W&#8221; Questions of a Prospect</title>
		<link>http://www.profitspecialist.net/the-w-questions-of-a-prospect.html#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.profitspecialist.net/the-w-questions-of-a-prospect.html#comments</comments>
		<pubDate>Wed, 28 Oct 2009 21:08:36 +0000</pubDate>
		<dc:creator>Kay Peck</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Strategic Marketing]]></category>
		<category><![CDATA[Buyer]]></category>
		<category><![CDATA[Needs]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[Questions]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.profitspecialist.net/?p=55</guid>
		<description><![CDATA[Do you remember the &#8220;W&#8221; Questions?  I&#8217;m talking about the Who-What-which-Where-When-Why Questions.  Those basic questions from elementary school&#8230;
I want you to ask yourself these &#8220;W&#8221; Questions about your Prospects or Customers.  The questions help you know your customers and their buying habits.  The more answers you have the greater your profits can be.

Who are your [...]]]></description>
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		<title>4 Ways to Increase Profits</title>
		<link>http://www.profitspecialist.net/4-ways-to-increase-profits.html#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.profitspecialist.net/4-ways-to-increase-profits.html#comments</comments>
		<pubDate>Mon, 26 Oct 2009 18:31:00 +0000</pubDate>
		<dc:creator>Kay Peck</dc:creator>
				<category><![CDATA[Administration]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Buyer]]></category>
		<category><![CDATA[Needs]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[Prospects]]></category>

		<guid isPermaLink="false">http://www.profitspecialist.net/?p=53</guid>
		<description><![CDATA[Here are four ideas that can lead to increased profits.  Each one of these ideas could be a detailed post, but I wanted to give you a quick, high-level list of things to consider for your business.
Honestly consider your recent practices in these areas.  We tend to do well in one or two, I&#8217;m suggesting [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What Do You Charge Your Customers?</title>
		<link>http://www.profitspecialist.net/what-do-you-charge-your-customers.html#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.profitspecialist.net/what-do-you-charge-your-customers.html#comments</comments>
		<pubDate>Thu, 22 Oct 2009 20:03:15 +0000</pubDate>
		<dc:creator>Kay Peck</dc:creator>
				<category><![CDATA[Administration]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Budget]]></category>
		<category><![CDATA[Perception]]></category>
		<category><![CDATA[Supply=Demand]]></category>
		<category><![CDATA[Value]]></category>

		<guid isPermaLink="false">http://www.profitspecialist.net/?p=31</guid>
		<description><![CDATA[The prices you charge for your products greatly affects your company&#8217;s growth, and ultimately profit.
Pricing impacts your image &#8211; it will lure some customers to your business and drive others away.  Pricing is inter-dependent on several factors:

Your Market &#8211; not only geographically, but product type
Your Competition &#8211; upscale specialty stores have a different strategy than [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s Your First Impression?</title>
		<link>http://www.profitspecialist.net/whats-your-first-impression.html#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.profitspecialist.net/whats-your-first-impression.html#comments</comments>
		<pubDate>Tue, 20 Oct 2009 00:49:01 +0000</pubDate>
		<dc:creator>Kay Peck</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Strategic Marketing]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Reputation]]></category>

		<guid isPermaLink="false">http://www.profitspecialist.net/?p=46</guid>
		<description><![CDATA[It seems obvious that first impressions are important, but you&#8217;d be surprised how few business owners maximize this idea.
The goal is to establish an identity which is both attractive to prospective (and current) customers, and matches the company&#8217;s products and position in the marketplace.  The identity is part of a strategic marketing plan which should [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Get More Customers</title>
		<link>http://www.profitspecialist.net/how-to-get-more-customers.html#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.profitspecialist.net/how-to-get-more-customers.html#comments</comments>
		<pubDate>Sun, 18 Oct 2009 17:49:20 +0000</pubDate>
		<dc:creator>Kay Peck</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Strategic Marketing]]></category>
		<category><![CDATA[Customer Appreciation]]></category>
		<category><![CDATA[Dialogue]]></category>
		<category><![CDATA[Extended Hours]]></category>
		<category><![CDATA[Referral]]></category>
		<category><![CDATA[Survey]]></category>

		<guid isPermaLink="false">http://www.profitspecialist.net/?p=22</guid>
		<description><![CDATA[The first step to getting new customers, is to understand why your current customers buy from you.
Take a few moments and ask them why they spend money at your business.  Find out why you are better than the competition.  Why do they choose you?
It&#8217;s really easy to make a &#8220;Quick Survey Flyer&#8221; and ask your [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hello world!</title>
		<link>http://www.profitspecialist.net/hello-world.html#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.profitspecialist.net/hello-world.html#comments</comments>
		<pubDate>Thu, 15 Oct 2009 18:02:24 +0000</pubDate>
		<dc:creator>Kay Peck</dc:creator>
				<category><![CDATA[Administration]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Internet Business]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Strategic Marketing]]></category>
		<category><![CDATA[Expenses]]></category>
		<category><![CDATA[Income]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Revenue]]></category>

		<guid isPermaLink="false">http://profitspecialist.net/?p=1</guid>
		<description><![CDATA[I am officially born today!  Currently working on the layout&#8230; content to follow shortly!
Kay Peck, The Profit Specialist
]]></description>
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