Archive for the 'Strategic Marketing' Category
Finding New Sources of Business
Yazan: Kay Peck | 02 November 2009 | Comments Off
Categories: Operations, Strategic Marketing
“Whatever the mind can conceive and believe… it can achieve.”
Napoleon Hill, Think and Grow Rich
Let’s say you’ve got a successful business with a decent stream of buyers. Everything is moving along smoothly. Steady.
The question is, how can I find more profit in this situation. My answer is to Expand the Product Line.
Here are a few [...]
The “W” Questions of a Prospect
Yazan: Kay Peck | 28 October 2009 | Comments Off
Categories: Customers, Strategic Marketing
Do you remember the “W” Questions? I’m talking about the Who-What-which-Where-When-Why Questions. Those basic questions from elementary school…
I want you to ask yourself these “W” Questions about your Prospects or Customers. The questions help you know your customers and their buying habits. The more answers you have the greater your profits can be.
Who are your [...]
What’s Your First Impression?
Yazan: Kay Peck | 19 October 2009 | Comments Off
Categories: Customers, Strategic Marketing
It seems obvious that first impressions are important, but you’d be surprised how few business owners maximize this idea.
The goal is to establish an identity which is both attractive to prospective (and current) customers, and matches the company’s products and position in the marketplace. The identity is part of a strategic marketing plan which should [...]
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