Tag: Business Success Tips

Every Startup Needs a Great Name

I’ve started working on my idea for the StartupBus project and I need to find the perfect name.   The StartupBus is a great name and lends itself to add geographic subnames for each bus in the national competion.  (I’m on StartupBusMiami, if you forgot!) Always one to start with a little research, I came across a list of everything a great name should do.  These easy 4 goals reminded me of the bare facts surrounding a business name… A great name should be easy to read, pronounce and spell. It should communicate essential information and be easy to remember. It should project the appropriate image to the intended audience. It has to be legally available – which includes domain names. The first task is to start brainstorming every idea, every product feature and benefit, every adjective I can think of.  My thesaurus and dictionary become my first inspiration.  Then …more

25 Ways to Improve Your Profits

A new client recently asked me “how did I know where to begin looking for more profit?”. Wow – what a question! My mind started racing through all of the areas where profit can hide. This could be my 25 Business Success Tips, but it’s more like a checklist of …more