What’s Your First Impression?

Yazan: Kay Peck | 19 October 2009 | Comments Off
Categories: Customers, Strategic Marketing

It seems obvious that first impressions are important, but you’d be surprised how few business owners maximize this idea.
The goal is to establish an identity which is both attractive to prospective (and current) customers, and matches the company’s products and position in the marketplace. The identity is part of a strategic marketing plan which should [...]