It seems obvious that first impressions are important, but you’d be surprised how few business owners maximize this idea. The goal is to establish an identity which is both attractive to prospective (and current) customers, and matches the company’s products and position in the marketplace. The identity is part of a strategic marketing plan which should be analyzed and carefully constructed. While many people think of a logo when identity is mentioned, it really is a great deal more. It’s the company’s style, theme or attitude. When beginning identity development, a significant list of messages or ideas is considered. Which messages best represent the company – is it… Traditional or Modern Expensive or Discount Dependable or Disposable Local or Imported The fonts used for the text helps to demonstrate the desired messages. Color also plays a large role in projecting the ideal image. Green is very different from Red. The …more
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