Do you remember the “W” Questions? I’m talking about the Who-What-Which-Where-When-Why Questions. Those basic questions from elementary school… I want you to ask yourself these “W” Questions about your Prospects or Customers. The questions help you know your customers and their buying habits. The more answers you have the greater your profits can be. Who are your buyers? Look at your existing client base. Do you see any trends? Ages, Genders, Occupations Which prospects have the money? Qualify your leads. Not everyone who wants to purchase can. Don’t waste your time with people who can’t buy. What do the buyers need? Do you know the difference between the prospect’s NEEDS and WANTS. Needs are the serious motivational buttons that you should push for sales. Wants are fickle and will change. Which benefits are most important? Does one selling feature generate several benefits? Find out which one benefit is most valued …more
Tag: Process
4 Ways to Increase Profits
Here are four ideas that can lead to increased profits. Each one of these ideas could be a detailed post, but I wanted to give you a quick, high-level list of things to consider for your business. Honestly consider your recent practices in these areas. We tend to do well …more
