Study the Great CEOs

Yazan: Kay Peck | 23 October 2009 | Comments Off
Categories: Administration

Maybe it’s because I lived in NYC for so many years, but my favorite CEO is Donald Trump.
I’ve followed Donald’s business adventures for years. Heck, I remember when he was married to Ivana! One thing I like is the fact that he’s been both wildly successful and totally bankrupt.
I just finished reading his latest [...]

What’s Your First Impression?

Yazan: Kay Peck | 19 October 2009 | Comments Off
Categories: Customers, Strategic Marketing

It seems obvious that first impressions are important, but you’d be surprised how few business owners maximize this idea.
The goal is to establish an identity which is both attractive to prospective (and current) customers, and matches the company’s products and position in the marketplace. The identity is part of a strategic marketing plan which should [...]