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	<title>The Profit Specialist &#187; Reputation</title>
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		<title>Study the Great CEOs</title>
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		<pubDate>Fri, 23 Oct 2009 23:13:24 +0000</pubDate>
		<dc:creator>Kay Peck</dc:creator>
				<category><![CDATA[Administration]]></category>
		<category><![CDATA[Hire]]></category>
		<category><![CDATA[Perception]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Think Big]]></category>

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		<description><![CDATA[Maybe it&#8217;s because I lived in NYC for so many years, but my favorite CEO is Donald Trump.
I&#8217;ve followed Donald&#8217;s business adventures for years.  Heck, I remember when he was married to Ivana!  One thing I like is the fact that he&#8217;s been both wildly successful and totally bankrupt.
I just finished reading his latest [...]]]></description>
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		<title>What&#8217;s Your First Impression?</title>
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		<pubDate>Tue, 20 Oct 2009 00:49:01 +0000</pubDate>
		<dc:creator>Kay Peck</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Strategic Marketing]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Reputation]]></category>

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		<description><![CDATA[It seems obvious that first impressions are important, but you&#8217;d be surprised how few business owners maximize this idea.
The goal is to establish an identity which is both attractive to prospective (and current) customers, and matches the company&#8217;s products and position in the marketplace.  The identity is part of a strategic marketing plan which should [...]]]></description>
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