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	<title>The Profit Specialist &#187; Reputation</title>
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	<description>Maximizing Your Business Income</description>
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		<title>What&#8217;s Your First Impression?</title>
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		<pubDate>Sun, 09 Oct 2011 16:49:01 +0000</pubDate>
		<dc:creator>Kay Peck</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Strategic Plans]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Logo]]></category>
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		<description><![CDATA[It seems obvious that first impressions are important, but you&#8217;d be surprised how few business owners maximize this idea. The goal is to establish an identity which is both attractive to prospective (and current) customers, and matches the company&#8217;s products and position in the marketplace.  The identity is part of a strategic marketing plan which <a href="http://www.profitspecialist.net/whats-your-first-impression.html"><b>...more</b></a>]]></description>
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		<title>Old School Business Mentor &#8211; Machiavelli</title>
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		<pubDate>Mon, 18 Jul 2011 13:37:29 +0000</pubDate>
		<dc:creator>Kay Peck</dc:creator>
				<category><![CDATA[Admin]]></category>
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		<category><![CDATA[Machiavelli]]></category>
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		<description><![CDATA[Sometimes a  little history lesson is needed.  They don&#8217;t have to be long winded and boring.  Just a reminder that history repeats itself.  It can be simple and to the point.  I want you to think about these almost 600 year old ideas &#8230; 5 Business and Leadership Lessons from “The Prince” by Machiavelli in <a href="http://www.profitspecialist.net/old-school-mentor-machiavelli.html"><b>...more</b></a>]]></description>
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		<title>Study the Great CEOs</title>
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		<pubDate>Tue, 01 Feb 2011 15:13:24 +0000</pubDate>
		<dc:creator>Kay Peck</dc:creator>
				<category><![CDATA[Admin]]></category>
		<category><![CDATA[Hire]]></category>
		<category><![CDATA[Perception]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Study CEOs]]></category>
		<category><![CDATA[Think Big]]></category>

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		<description><![CDATA[Maybe it&#8217;s because I lived in NYC for so many years, but my favorite CEO is Donald Trump. I&#8217;ve followed Donald&#8217;s business adventures for years. Heck, I remember when he was married to Ivana!  One thing I like is the fact that he&#8217;s been both wildly successful and totally bankrupt. I just finished reading his <a href="http://www.profitspecialist.net/study-the-great-ceos.html"><b>...more</b></a>]]></description>
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