First, I have to admit I am not in the Apple tribe – never owned a Mac and probably never will. As I watched the recent iPad launch, I wondered if it would be successful given our tough economy and a market full of tech gizmos. As it turns out, Apple announced that on the first day they sold more than $150,000,000 in iPads. Yes, that’s $150 million or 300,000 units in one day! That’s incredible news which demands an explanation or insight. When I’m curious, I go to a master teacher for answers. So, I’ve found an overview of how this was accomplished at Seth Godin’s Blog. Seth’s first two points are significant and points everyone should consider: 1. Earn a permission asset. Over 25 years, Apple has earned the privilege of delivering anticipated, personal and relevant messages to their tribe. They can get the word out about a …more
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