Tag: Thank You

The Two Cent Candy

Today, I have to tell you about finding profit from “Two Cent Candy”. I just read an excerpt from Tom Peters’ new book – The Little Big Things: 163 Ways to Pursue EXCELLENCE – due in stores next week. His books and teachings have changed big business and many ideas that work for corporations can work in small businesses too. Tom Peters idea # 131 involves a very simple but important idea… Back in the olden days at a local shop, there was often a small candy dish sitting next to the cash register. The dish was filled with wrapped candies, usually a peppermint or root beer barrell. As a customer would pay, they would take a piece of candy, smile and feel good about their purchase. This very small gesture (and cost) gave the impression to the customer that they were valued and appreciated by the shopkeeper. On the …more