Today, I have to tell you about finding profit from “Two Cent Candy”.
I just read an excerpt from Tom Peters’ new book – The Little Big Things: 163 Ways to Pursue EXCELLENCE – due in stores next week. His books and teachings have changed big business and many ideas that work for corporations can work in small businesses too.
Tom Peters idea # 131 involves a very simple but important idea… Back in the olden days at a local shop, there was often a small candy dish sitting next to the cash register. The dish was filled with wrapped candies, usually a peppermint or root beer barrell. As a customer would pay, they would take a piece of candy, smile and feel good about their purchase.
This very small gesture (and cost) gave the impression to the customer that they were valued and appreciated by the shopkeeper. On the surface, this small piece of candy seems ridiculous and insignificant. In reality, it is HUGE!
Establishing customer satisfaction and building a long-term buyer/seller relationship can start with something as small as a piece of candy. Making a customer feel appreciated can lead to them returning for another purchase.
I’m not necessarily suggesting that everyone needs a candy dish – but everyone can use this idea to improve customer relations which will lead to more sales and PROFIT!
Here are a few ideas that might work well for your business -
One of the key points is to make the connection at the point of the sale. Whether it’s at a cash register, or a mailed invoice – find a way to say thank you for spending your money with me.
Yes, these ideas have costs associated with them but they can all be tied to creating future sales. Why not spend a few pennies today to make several dollars tomorrow. Think about it and implement this idea.
I’m going to be looking for candy dishes and smiles when I go shopping. Will you have one? Kay Peck