I was recently inspired by an article on “Fast Start Tips”. The article was based on the idea that there are often three, short-term, high-impact activities which can be quickly implemented to improve business profits.
Focus on three things and you’ll get a result.
My initial reaction was to look at my current “To Do” list. I’ve got about 30 things that should be done asap. How can I prioritize and pick only three?! This is about high-impact activities, not that administrative busywork.
Ok, so here’s my plan…
1. Focus on Marketing. Get the word out about my services to new prospects. Go and find potential buyers and invite them into a dialogue.
2. Focus on Sales. Get in contact with my existing prospects. I’ve picked up business cards at networking events, or meet virtually in my social media. Work to develop those relationships.
3. Focus on the Telephone. Get the phone into my hand and start dialing. Calling people is an effective way to connect and close deals. Dial those digits and start talking. Ask effective, probing questions to find out their needs. Offer to help them with their problems.
In some ways this is one huge task – ultimately, find new business. Another description is to – “Go out and do something!”
It is difficult to make those sales calls. Nobody like to do it. I’ll admit it is hard. But the funny part is that once you get started, it gets easier. Here it is… one, two, three GO!
1. Make a quick outline of where you can find new prospects – maybe it’s the local yellow pages, or a school alumni directory.
2. Get out that stack of business cards of people who already know.
3. Script out the initial hello pitch. “Hi this is ____, from _____… Can I ask if you are having difficulty with ____?” When they say yes, the door is open and you’ll know how to move them through their buying process.
Ok now, you know what you’ve got to do. Take an hour and go dial – you’ll find more profit! Kay Peck